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Research papers

Stalled or just running slow? Teleworking

This case study illustrates a reengineering of traditional market research in line with the call for papers for this seminar - market research was an integral part of the development process and not just a data supplier. Researchers from both the...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: James P. King
June 15, 1994
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Citation

King, J. P. (1994a, June 15). Stalled or just running slow? Teleworking. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/stalled-or-just-running-slow-teleworking


Research papers

An alternative to transportation

The paper focuses upon the issues involved in travel/communication substitution, a topic given much greater prominence in recent years due to rapidly escalating costs of travel and energy shortages. The purpose of this paper is to present a general...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: K. L. McGown, P. I. Weintraus
August 28, 1977
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Citation

McGown and Weintraus (1977a, August 28). An alternative to transportation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-alternative-to-transportation-